Can’t get it delivered? If you have a list where deliverability resembles a ski hill 📉 here’s a quick tip to rescue you from spam filters. The trick is getting replies to your emails. We often treat email lists as a broadcast but interaction aka replies is how the email servers know your email isn’t spam.

I used a picture of a puppy and the offer of editing & improving authors’ first lines free of charge - all they had to do was reply to my email with the first line of their book.

It worked! A huge number of replies as a result. All because of my smile…nah it’s 100% the puppy (Luna).

New marketing tools I discovered this week:

1/ pollinate.email lets you take any sign ups that you get on Revue (the Twitter newsletter app) and send these subscribers to the platform you actually use (Beehivv for me). Super useful. Revue make it a little tricky to get the API key (email me if you need a hand) but then you’re off to the races.

2/ typefully.com lets you take content and split it up for twitter threads. You can now paste your text, click a button and it splits it all up for you. They also give you analytics on your post and account. Makes the process easier.

Two examples:

Walked past this self-storage company at the weekend. An excellent example of a clear marketing message and great branding.

Love the addition of "we sell boxes, bubble wrap and tape". No excuses not to make more space 👏 to the marketing and branding team here.

Do customers want personalised, doctor-backed treatment plans? ❌
Do customers want more satisfying sex for them and their partner? ✅

Do share with anyone who you think would benefit from these marketing insights and tools.

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Ta Ta For Now

Patrick